Read on to find out the different types of influencers, and some of the famous influencers in India.
A significant marketing strategy in the era of social media, influencer marketing has become widely popular in recent years. One of the most significant marketing strategies of the social media era, influencer marketing has exploded in recent years. This is because many influencers have such a broad reach that can be used to enhance brand exposure.
They develop trustworthy relationships with their followers that can be used to promote your business. Influencer marketing services have played a crucial role in helping them achieve great success.
However, there are several categories of influencers dependent on the number of followers, making it difficult to choose the best ones for your app marketing campaign.
Who Is An Influencer?
An influencer is someone who has the power to sway other people’s purchasing decisions by their expertise, position of authority, connections with their audience, etc. Influencers on social media utilise their platforms to build their brands, communicate with followers, and share their expertise in specific fields.
Sometimes, in order to improve their work, they may take the help of influencer marketing services. Their fan bases might range in size, and there are ways to categorise an influencer based on the size of their fan base.
Influencers are frequently used by brands as partners, ambassadors, promoters, and creative product promoters. One can either approach them directly or contact them via different influencer marketing services.
Types Of Influencers
Basis the number of people that follow them, influencers are categorised into four broad categories as mentioned below:
- Nano Influencers
They are those influencers whose followers range between 1,000 and 10,000 on social media. Their smaller audience does not indicate that they have less influence because their followers frequently engage with their content and respect their judgment. Nano influencers develop a close bond with their fans, to whom they are probably deeply bonded. Their engagement rates are typically high as a result.
Nano influencers frequently have a following within a particular community, whether that community is based on locality, an internet specialisation, a profession, and more.
These influencers are ideal for your brand if you have a limited budget but still want to dabble in the lucrative realm of influencer marketing. Their strong engagement rates are less expensive than influencers with larger followings and can add great value to your company.
Your brand can attract devoted users thanks to their genuineness and the trust they extend to their followers. Nano influencers ideally offer a reasonably priced way to test your marketing with a different audience type.
- Micro-Influencer
These influencers are those with 10,000 to 100,000 followers. They yet manage to maintain a similar level of “relatability” or “authenticity” despite having a more significant following than nano influencers.
Consequently, they continue to enjoy strong engagement rates. Micro-influencers frequently fit within a specific niche or category, which can be exclusive to a particular place, occupation, pastime, or…basically anything.
Since micro-influencers aren’t well-known figures, they rely on trust and high-quality material to grow their fan bases. Micro-influencers make excellent brand advocates since their audience is drawn to them because of their personal connection and the value they provide.
They create information in a specific niche, therefore people frequently view them as authorities in this field. This can be challenging for a company seeking to reach consumers in this market. Eventually, they may enlist the help of influencer marketing services to level up.
- Macro-Influencer
These influencers have a following of 100,000–1,000,000 people. Unlike micro and nano influencers, they have a far wider audience. Internet famous content providers who have built a living off of their social media presence are frequently macro-influencers.
They could be Instagram influencers, podcasters, vloggers, bloggers, etc. The sheer fact that their renown frequently grows online rather than through celebrity growth sets them apart from major influencers. For this, hiring influencer marketing services also helps macro-influencers understand their niche better.
Although macro-influencers may have lower levels of involvement in a particular niche than nano or micro-influencers, they will still have higher levels of engagement than mega influencers.
- Mega Influencers
These influencers typically include both offline and online celebrities and have more than one million followers. The influencer category has the greatest overall following count. They are frequently pricey to work with because of their fame and large fan bases. This is where influencer marketing services can act as a mediator between them and the brand.
Additionally, their audience is too big for them to be working in a single speciality, thus their audience will be diverse and cover a range of interests and demographics. As a result, they might not have the same value for your brand as, say, micro-influencers.
The celebrity status of big influencers is typically thought to overshadow their actual influence. People tend to follow renowned people because of their fame rather than because they know them well or respect their opinions. It is challenging to establish these tight connections and a higher degree of engagement given their large followings.
Now that you know the types of influencers, here is a look at some of the popular names in the industry in India.
Famous Influencers In India
The Indian influencer industry has grown rapidly over the last couple of years. Some of the famous influencers in India, who are taking our country to global heights are:
- Komal Pandey
Fashion is Komal Pandey’s passion; she views it as a sort of therapy, and we totally concur! She is highly artistic and continually tinkers with how she looks. We respect her openness to experiment with her sense of style. Our absolute favourites are her innovative blends and colourful fusions!
- Siddharth Batra
Batra embodies what “Fashion Forward” means! It’s clear that he has an eccentric sense of style and a knack for accessorising. Additionally, he frequently works with other well-known fashion bloggers, such as Komal Pandey.
- Sakshi Sindhwani
Sindhwani is a body-positive creator and model whose motivational tale has appeared in several publications. She is a strong believer in challenging stereotypes and finding comfort in clothing. She is a well-known YouTuber and advocate for loving oneself.
- Masoom Minawala Mehta Masoom is an Indian influencer with roots in Europe. She not only has an impeccable sense of style, but also the most endearing smile! On her page, you’ll find some incredible inspiration for both western and Indian attire.
- Usaamah Siddique
Siddique is a wildly creative blogger who has had a significant impact on the men’s fashion industry. He looks amazing and has a very laid-back, uncomplicated demeanour. Many celebrities and prominent figures wear his clothing line, The Dapper Label, which he owns.
Takeaway
As you’ve just read, popular fashion influencers and bloggers from India have dazzled millions with their individual sense of style. Regardless of gender, they all recognised their talent and have worked tirelessly to not only enter the field of fashion blogging in India but have also taken their work to international markets.
India’s fashion influencers have created a place in everyone’s heart by creating their own style. The younger generation anticipates the notoriety and success that these top fashion bloggers in India would achieve as a result of their diligence and hard work.
